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Two young Venezuelan entrepreneurs moved to Miami, Florida, in 2017 and sat down for what would become a life-changing conversation.
Bonded by a family background in the textile industry, they conjured an idea. To build a clothing brand and foster an audience that stands out while feeling powerful and confident in every step of their journey.
On that day, Alejandro Benzaquen & Moises Grabli sketched the iconic OWL logo. An emblem that reflects the amazing and spiritual features that this animal has — wisdom, knowledge and perseverance. Owls are both great thinkers and hunters; they prefer to plan out their strategies instead of using brute force. Having that in mind, the two entrepreneurs translated these characteristics into what would be an ideal society by reminding them, with the iconic B-OWL logo, their ability to stand out and persevere while feeling confident in achieving their goals.
With risk and reward from the very first step, they set forth to keep pushing their boundaries and start an incredible adventure that they're still living.
As of today, the marquee has been able to expand its mission worldwide. Reaching demographics never thought before and collaborating with a variety of influencers from all around the globe to expand this lifestyle.
As B-OWL expands, Alejandro & Moises strive to create different garments and designs that innovates and convey the message behind the brand.
However, in their journey to empower customers, the founders sought a way to protect the endangered species and inspiration behind the brand. As a result, a part of the annual sales is donated directly to the world's leading owl research and conservation organization — a non-profit entirely dedicated to understanding and protecting the future of owls.
